I’ve written liquor business analyses before about Bonang Matheba and DJ Zinhle’s respective liquor business ventures – visit the links for those articles.
In this article, I explore the advantages of choosing liquor as a business product for MacG’s Grandeur gin and the subsequent benefits of launching the Chillers Punch spirit cooler. A spirit cooler blends spirits and various flavors.
We will use the ‘Convenience Metrical Interest and Advantage Method’ (CMIAM) to provide an understanding.
The global online marketplace Amazon.com has officially launched in South Africa. This means that anyone in South Africa can sell physical products through Amazon to customers both within South Africa and internationally where their courier services reach. Essentially, you can sell globally from South Africa.
This marketplace allowing South Africans to sell globally is a first for the country. It’s a significant development.
As Andrew Tate famously described, money is like a “river” that is “always moving.” If you get closer to the river, you might get wet (make money in this case). Just like someone opens a shop in a busy part of town, Takealot is the busy part of town in the city called the internet in South Africa. You just might get wet on Takealot.
Thousands of people use it. They have established a relationship with and trust it.
They have established pick-up points for their thousands of customers at convenient shopping centers. They charge only R25 for this delivery option, making them the cheapest in the country.
If you sell products similar in type or brand name (e.g., soap), you would want to sell them at retailers like Pick n Pay, Shoprite, and Clicks, right? Takealot is your Pick n Pay, Shoprite, and Clicks. This is essentially Fast Moving Consumer Goods (FMCG, a fancy way to say it).
As I mentioned at the beginning, it’s where buyers are. It’s an option worth exploring. You want sales, so you have to explore it.
Not all my businesses’ products sell on Takealot. Our clothes at 94 Brands Shop don’t sell anywhere but on our site. They are bespoke, and our customers wouldn’t want to buy some of them on Takealot – not all. On the other hand, my books and those we publish at Bula Buka Publishers sell on Takealot. Even some of the bookstores that sell our books sell them through Takealot.
This is a chapter from 90 Days to Create & Launch book. Find it on Amazon, my webstore (if you’re in South Africa), Takelot.com, or in South African bookstores (Bargain Books, Exclusive Books, Protea Books, etc.).
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The following serves as a great example to illustrate what prevents people from starting or adopting an “execute at all costs” mindset.
I had the opportunity to speak at an event called Business Insights Circle in 2022. After my talk, I had a conversation with a young man who expressed his desire to start a t-shirt brand.
This is a chapter from 90 Days to Create & Launch book. Find it on Amazon, my webstore (if you’re in South Africa), Takelot.com, or in South African bookstores (Bargain Books, Exclusive Books, Protea Books, etc.).
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The following serves as a great example to illustrate what prevents people from starting or adopting an “execute at all costs” mindset.
I had the opportunity to speak at an event called Business Insights Circle in 2022. After my talk, I had a conversation with a young man who expressed his desire to start a t-shirt brand.
He believed that he needed R5000 to begin with three designs and produce fifty-plus units for each design.
I’ve been thinking a lot about the excitement around artificial intelligence (AI). You’ve likely heard the discussions about AI taking over everything and replacing human jobs. But that’s not the whole truth.
First, AI will actively collaborate with humans to simplify the creation of products. Secondly, the current advancement in technology, often referred to as the 4th/5th Industrial Revolution, makes it easier, cheaper, and faster to generate jobs and address unemployment challenges. AI and this new technology should stimulate people to think creatively and generate fresh ideas. This is why the book is named “It’s the Easiest, Cheapest and Quickest Time in History to be an Entrepreneur and Innovator.”
Find this book on Amazon, my webstore (if you’re in South Africa), Takelot.com, or in South African bookstores (Bargain Books, Exclusive Books, Protea, etc.)
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A lot of people do not see that it is the easiest, cheapest and quickest time in history to be an innovator and entrepreneur. Advancements in technology make it so.
But, you don’t have to be a lot of people, you can join a new class of entrepreneurs who take advantage of the possibilities of creating their own products and brands.
